Bas van den Berg
CEO Prinsen Berning

Erik Elgersma helped our newly formed company PrinsenBerning in revising our strategy based on an in depth European industry analysis for nutrition bars and powders. Erik helped our management team to get a strategic understanding of all our major customers, competitors and consumer trends and define the relevant trends in our industry. We operate in a young and high growth industry where most of the companies are either family, privately or private equite owned  and where a significant part of sales is online. This makes a solid data based insight of all forces a huge challenge. With his champions league analytical skills, experiences and strategic insights Erik not only managed to get the full picture in place but also guided our revised strategic thinking.

Toon Verhoeven
CEO Bakker Logistiek

Recently Erik Elgersma, director and founder of Strategic Analyses Services, joined us in setting up a new strategic direction for our company. The world in which a Logistics Service Company operates is changing rapidly. With his great conceptual knowledge and his rich experience gained at multiple companies Erik has demonstrated again that he can add lots of value to the process of defining a company’s strategy. In a pragmatic way, he motivated the management team and encouraged them to think beyond their boundaries.  His scientific background, his way of storytelling and the endless examples he brought to the table helped us to start the next phase  in our strategy development process. After some homework he will be invited again to challenge us.

Marcel Aldewereld
Commercial Director KBenP

KBenP hired Erik for a Master class “Data-Driven Work and a Corresponding Strategy Design”. During the Master Class Erik was able to share his vast experience in Strategy, Innovation and (Data) Analysis. Erik delivered an inspiring talk on the challenges of initiating change in modern organizations. More than ever, informed decisions based on facts and data have become fundamental to overall commitment and the ability to “change”. By creating an environment in which data-driven work is highly regarded, organizations become more flexible and – from an executive, governing perspective – easier to lead.

Afterwards, Erik was able to moderate and add his insights to a discussion in which the following questions were raised:

How can an organization transition from being a money-driven environment to a knowledge-driven one?
How do organizations empower their employees with data?
What are the consequences to an organization’s pre-existing IT-infrastructure?

KBenP received a ton of compliments about Erik’s Master Class.

Margo ter Bekke
Organizer of the master class series on
Data within the Province of South Holland

In September 2019 Erik Elgersma shared his experience with us in a master class on strategy, innovation and (data) analysis in the agri-food sector. The meeting was a good mirror for our own work with data within the government. It was about solutions for collecting facts & data to initiate change and as a basis for decision making. Thanks to Erik we have made important findings, such as:

1. Strategy is also choosing what to stop
2. Please focus: measure what is need to know

We look back on a beautiful inspiring and interactive master class.

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